JANATA
The Janata range of HMT is a tribute to the “uncommon common” spirit of India across its states, languages and provinces. But in a design and style that is very much progressive and living by a sustainability code. With interchangeable straps and the quiet understated elegance, the HMT Janata on the wrist is a piece of history.
Date
1950's
Role
The creation of a citizen body that was inspired to build the country up
Precision Meets Tradition
This is a watch with a conscience and plenty of accuracy and endurance. With material innovations in the straps, the same trusty mechanical movement that has seen the watch’s forebearers last more than 8 decades through dust, sweat and storms, the 2024 edition of Janata embodies a new India. Progressive and yet rooted. Bearing the script and numerals of all the major languages.
THE UNCOMMON TIMEKEEPER
Essence of India
Our design, packaging, material expressions and accessories for the Janata remain singularly woven around the same spirit of an unbound, uncommon India that lives amongst a country of an uncommon billion.
The Challenge
DEVELOPING ONLINE PRESENCES WHERE THE SOPHISTICATION OF VISUAL DESIGN
MEETS THE CALCULATED SCIENCE OF PRODUCT SELLING.
The Research
DESIGNING ONLINE PLATFORMS WHERE THE ARTISTRY OF VISUAL APPEAL CONVERGES
WITH THE STRATEGY OF PRODUCT MARKETABILITY.
The Solution
CRAFTING WEBSITES WHERE THE ELEGANCE
OF DESIGN INTERSECTS WITH THE SCIENCE OF SELLING PRODUCTS.
The Solution
CRAFTING WEBSITES WHERE THE ELEGANCE
OF DESIGN INTERSECTS WITH THE SCIENCE OF SELLING PRODUCTS.